Are you familiar with A2P messaging, short codes, and toll-free numbers? Have you heard about the limitations of these traditional methods?

In this article, we will explore a new and innovative solution called 10DLC that is revolutionizing the world of A2P messaging. We will define what 10DLC is, how it works, and the benefits it offers over traditional options.

Discover why 10DLC is considered the future of A2P messaging, offering scalability, cost-effectiveness, versatility, and compliance. Stay tuned to learn how you can get started with 10DLC for your business.

What is A2P Messaging?

A2P messaging, which stands for Application-to-Person messaging, is a vital communication channel for businesses to engage with customers in the digital age.

Utilizing A2P messaging allows companies to send automated messages to customers, informing them about promotions, order confirmations, or even appointment reminders. This direct and personalized form of communication enhances customer engagement and satisfaction. By leveraging A2P messaging, businesses can efficiently reach a large audience, leading to increased brand awareness and customer loyalty. The high open rates associated with A2P messaging make it an effective tool for marketing strategies, ensuring that messages are more likely to be seen and acted upon by recipients.

What are Short Codes and Toll-Free Numbers?

Short codes and toll-free numbers are specialized phone numbers used by businesses for marketing campaigns, customer communication, and brand engagement.

Short codes are typically shorter than regular phone numbers and are designed for easy recall by customers. They play a crucial role in various marketing strategies, such as promotions, contests, and mobile coupons, as they allow businesses to create memorable interactions with their target audience.

On the other hand, toll-free numbers, usually starting with 800, 888, or 877, provide a cost-effective way for customers to reach out to businesses without incurring any charges. They reassure customers of the company’s commitment to customer service and offer a convenient means for inquiries and feedback.

Limitations of Short Codes and Toll-Free Numbers

While short codes and toll-free numbers offer advantages, they also come with limitations that can impact their effectiveness in certain business scenarios.

One of the main constraints associated with short codes is their limited availability, as each code is unique and there is a finite number of combinations available. This scarcity can cause challenges for businesses trying to secure a code that resonates with their brand or is easy for customers to remember.

The costs associated with acquiring and maintaining short codes and toll-free numbers can be high, especially for smaller businesses operating on a tight budget. The regulatory restrictions surrounding the use of these numbers can limit their applicability in certain industries or regions, further reducing their utility.

Limited Availability

The limited availability of short codes and toll-free numbers can pose challenges for businesses seeking scalable communication solutions.

These unique phone numbers are invaluable assets for companies aiming to enhance customer engagement, marketing initiatives, and brand recognition. Scarcity in obtaining such numbers can restrict a business’s ability to effectively reach out to a wider audience, potentially hindering growth and limiting scalability. The lack of available short codes and toll-free numbers may result in increased costs for businesses, as they may need to resort to alternative, less efficient communication methods. This, in turn, could impact customer satisfaction and overall brand reputation.

High Cost

The high costs associated with acquiring and maintaining short codes and toll-free numbers can strain a business’s communication budget and limit cost-effective messaging strategies.

This financial strain often leads businesses to seek alternative cost-effective solutions to manage their communication needs more efficiently. One approach is to leverage digital communication platforms such as instant messaging apps and social media channels, which can offer a more affordable way to connect with customers. By reducing reliance on traditional phone numbers, companies can reallocate funds towards other areas of their operation, ultimately improving overall financial performance and competitiveness in the market.

Limited Use Cases

Short codes and toll-free numbers may have limited use cases, restricting the scope of customer engagement and communication strategies for businesses.

  1. For instance, while short codes are great for transactional messages or voting campaigns, they lack the personal touch needed for building strong customer relationships.
  2. Similarly, toll-free numbers, though convenient, may not always offer the same level of immediacy and accessibility as live chat or social media platforms.
  3. These limitations can hinder businesses from fully maximizing their customer interactions and seizing engagement opportunities in a rapidly evolving digital landscape.

What is 10DLC?

10DLC (10-Digit Long Code) is a messaging system that provides businesses with a more cost-effective and scalable solution for sending application-to-person messages and verification codes.

This system allows businesses to use local phone numbers for communication purposes, enhancing their brand’s credibility and improving response rates. By leveraging 10DLC, companies can ensure compliance with carrier regulations and industry standards, reducing the chances of messages being marked as spam or blocked.

The two-way communication capabilities of 10DLC enable businesses to engage in personalized interactions with their customers, fostering stronger relationships and increasing customer loyalty. 10DLC serves as a robust tool for businesses looking to streamline their messaging processes while maintaining regulatory compliance and enhancing customer engagement.

Definition of 10DLC

The definition of 10DLC (10-Digit Long Code) lies in its ability to provide businesses with a scalable and cost-effective messaging solution for engaging customers and delivering important communications.

By utilizing 10DLC, companies can streamline their customer interactions and enhance communication efficiency without incurring significant expenses. The scalability of 10DLC allows businesses to easily adapt and expand their messaging capabilities as their customer base grows or as their messaging needs evolve. This makes it a versatile solution suitable for businesses of various sizes and industries. The cost-effectiveness of 10DLC ensures that businesses can maintain effective communication channels without breaking the bank, making it an attractive option for meeting their messaging requirements.

How Does 10DLC Work?

10DLC operates by enabling businesses to utilize a dedicated messaging platform, integrate APIs for seamless communication, and ensure secure authentication for message delivery.

This platform offers businesses a streamlined approach to send and receive messages to customers, clients, and stakeholders. Through API integration, companies can easily connect their systems to the messaging platform, allowing for efficient and automated message transmission. Authentication measures such as sender ID verification and message content validation enhance the security of message delivery, reducing the risk of unauthorized access or spoofing. By leveraging these capabilities, businesses can establish reliable communication channels, build trust with their audience, and drive engagement through personalized and targeted messaging strategies.

Benefits of 10DLC

10DLC offers a range of benefits for businesses, including compliance with regulations, enhanced communication solutions, and opportunities for accelerated business growth.

By utilizing 10DLC, companies can ensure that their messaging campaigns are compliant with carrier regulations, reducing the risk of delivery issues or penalties. The improved communication solutions provided by 10DLC enable businesses to have better engagement with their customers, building stronger relationships and boosting brand loyalty. The potential for accelerated business growth lies in the ability of 10DLC to handle larger message volumes efficiently, enabling companies to reach a wider audience and drive increased revenue.

How is 10DLC Different from Short Codes and Toll-Free Numbers?

10DLC distinguishes itself from traditional short codes and toll-free numbers by offering enhanced scalability, cost-effectiveness, and broader use cases for businesses seeking efficient communication solutions.

With 10DLC, businesses can enjoy the advantage of greater throughput, allowing them to send higher volumes of messages in a shorter time frame. This scalability is particularly beneficial for companies that need to reach a large audience quickly and effectively.

10DLC provides a more cost-efficient option compared to traditional short codes, making it a budget-friendly choice for businesses looking to streamline their communication expenses. The versatility of 10DLC allows for a variety of use cases, from marketing campaigns to two-way customer engagement, catering to a wide range of business needs.

Why is 10DLC the Future of A2P Messaging?

10DLC is poised to become the future of A2P messaging due to its scalability, cost-effectiveness, compliance with regulations, and versatility in catering to evolving business communication needs.

As the communication landscape continues to evolve, the demand for reliable messaging services grows. 10DLC stands out for its ability to handle increased message volume efficiently, making it an attractive choice for businesses of all sizes. Its adherence to compliance standards ensures that messages are delivered securely and reliably, building trust with both senders and recipients. The cost efficiency of 10DLC compared to traditional messaging solutions also makes it a compelling option for organizations seeking to optimize their communication strategies.


Scalability is a key strength of 10DLC, enabling businesses to optimize messaging performance, support growth initiatives, and enhance communication channels for better engagement.

This flexibility allows companies to seamlessly adjust the volume of messages sent based on their changing needs. By utilizing 10DLC, businesses can efficiently scale their messaging strategies according to fluctuations in customer demands or peak seasons, ensuring a consistent and reliable service to their audience. The scalability of 10DLC also plays a vital role in improving overall customer engagement by accommodating increased outreach efforts without compromising on message delivery speed or quality, ultimately leading to higher satisfaction levels and retention rates.


10DLC offers a cost-effective messaging solution that aligns with the evolving demands of businesses in a dynamic digital ecosystem, reducing messaging costs and optimizing communication expenses.

This affordability allows businesses to scale their messaging efforts without excessive financial strain. By leveraging the cost-effective nature of 10DLC, companies can allocate their resources more efficiently, ensuring that communication expenses are optimized to meet their specific needs. The ability to manage messaging costs effectively enables businesses to stay competitive in the ever-changing landscape of digital communication, where adaptability and financial prudence are key to sustaining growth.


10DLC’s versatility extends to diverse applications in enhancing trust, boosting brand engagement, and fostering reliable customer interactions, positioning it as a versatile solution for businesses.

Whether used for delivering promotional messages, conducting customer surveys, or sharing important alerts, 10DLC proves to be a game-changer in establishing credibility and forging genuine connections with customers. By leveraging the trustworthiness of 10DLC, businesses can not only solidify their brand reputation but also create personalized interactions that resonate with their target audience. The flexibility of 10DLC allows for tailored messaging strategies that align seamlessly with brand values, ultimately leading to deeper customer loyalty and increased overall engagement levels.


With a strong emphasis on compliance with industry regulations and security standards, 10DLC ensures that businesses maintain regulatory alignment and data security in their messaging practices.

By incorporating various regulatory measures, 10DLC mitigates the risk of non-compliance and safeguards sensitive data. It operates in accordance with TCPA and CTIA guidelines, ensuring that SMS marketing campaigns are executed responsibly and ethically. 10DLC employs stringent identity validation processes to enhance security and prevent unauthorized access to communication networks. Adhering to carrier requirements, 10DLC fosters trust among mobile network operators, enabling smoother message delivery and enhancing overall campaign performance.

How to Get Started with 10DLC?

Getting started with 10DLC involves registering for a designated 10DLC number and setting up the necessary infrastructure for seamless communication with customers and clients.

Once you have obtained your designated 10DLC number, the next step is to ensure that you have the right infrastructure in place to support the volume of messages you plan to send. This includes setting up appropriate routing and throughput capacity to handle the message traffic efficiently.

Integrating your 10DLC number with customer service platforms can enhance the overall customer experience. By seamlessly connecting your messaging solution with your customer service tools, you can streamline communication processes and provide timely responses to inquiries and feedback.

Registering for a 10DLC Number

  1. The first step in adopting 10DLC is registering for a dedicated 10DLC number, a process that enhances trustworthiness and provides businesses with a unique messaging identity.

By acquiring a 10DLC number, businesses can establish direct communication channels with their customers, fostering trust and credibility. This dedicated number not only enhances brand recognition but also ensures that messages are delivered reliably. Having a distinct messaging identity through a registered 10DLC number also helps in complying with carrier regulations, reducing the risk of being flagged as spam. This proactive approach to phone number registration showcases a commitment to best practices and ethical communication standards.

Setting up 10DLC for Your Business

Setting up 10DLC for your business involves configuring authentication protocols, ensuring message security, and fostering seamless customer engagement through personalized messaging experiences.

With regards to authentication, businesses need to register their brand and campaign with the Mobile Network Operators (MNOs) to comply with local regulations and ensure trustworthiness. Establishing sender IDs and message templates is crucial in verifying the identity of the sender and enhancing message transparency.

In terms of message security, implementing encryption techniques and monitoring for suspicious activities can safeguard communication channels. Leveraging customer data intelligently can help tailor messages to individual preferences, driving higher engagement rates and building stronger relationships.

Frequently Asked Questions

What are short codes and toll-free numbers in A2P messaging?

Short codes and toll-free numbers are two types of phone numbers used for A2P (application-to-person) messaging. Short codes are typically 5-6 digit numbers that are used for high-volume, automated messaging. Toll-free numbers, on the other hand, are 10-digit numbers that are used for customer interactions and support.

Why is there a need for a new messaging solution beyond short codes and toll-free numbers?

While short codes and toll-free numbers have been the traditional options for A2P messaging, there has been a rapid increase in the use of these numbers for spam and fraud. This has led to stricter regulations and higher costs for businesses using these numbers. As a result, a new solution, known as 10DLC (10-digit long code), has emerged to address these issues.

What is 10DLC and how does it differ from short codes and toll-free numbers?

10DLC is a messaging solution that utilizes regular 10-digit long codes, similar to personal phone numbers, for A2P messaging. Unlike short codes and toll-free numbers, 10DLC numbers are not reserved solely for commercial use and can be used for both P2P (person-to-person) and A2P messaging. This makes them more accessible and affordable for businesses of all sizes.

What are the benefits of using 10DLC for A2P messaging?

One of the main benefits of using 10DLC is cost savings. Since these numbers are not exclusive for commercial use, they are more affordable to obtain and maintain compared to short codes and toll-free numbers. Additionally, 10DLC numbers have fewer restrictions, allowing for more flexibility in messaging, and also have a higher throughput, meaning messages can be sent and received at a faster rate.

What are the regulations for using 10DLC numbers for A2P messaging?

While 10DLC numbers offer more flexibility and affordability, they are still subject to certain regulations. Businesses using 10DLC numbers must register with the appropriate authorities and comply with guidelines set by carriers and messaging service providers. Failure to comply may result in messages being blocked or financial penalties.

Is 10DLC the future of A2P messaging?

While 10DLC is gaining popularity as a messaging solution, it is difficult to predict if it will become the primary method for A2P messaging in the future. However, with its affordability, flexibility, and less stringent regulations, it is certainly a viable option for businesses looking for a cost-effective and reliable messaging solution.